From the moment Chileprunes announced in EXPO Prunes 2023 that one of the big strategic targets of the sector was to export to India and a few months after it was announced that the Chilean prune could enter that country after a hard work done by the public and private sectors and led by this trade union, some important things regarding the Asian giant have happened during the first semester of 2024.
During June we informed abundantly about the large agenda of a commercial delegation from India in Chile organized by Chileprunes that included visits to plants, meetings, breakfasts with various Chilean exporters and some meetings with ProChile and Sofofa, among others.
But this has been only a part of the actions and accomplishments of the first six months of the year.
ProChile, thanks to a grant fund, has started executing projects to promote prunes in India. Since the beginning of this year we started promoting our product in Indian social networks. This task was made together with SS Associates, a local agency whose professional profile is one of technical specialization in agricultural matters.
The message was centered in the various nutritious and health benefits of the prunes, characteristics highly appreciated by the Indian consumer when choosing his food.
In the communications it is also underlined the big versatility that the prune has. It can be used in starters, main courses and desserts and offers many possibilities for vegetarian and vegan population.
Moreover, promotion activities have been done in points of purchase (POP) and points of sale (POS) with graphics and tastings.
Even more, we have been working with important Indian nutrition experts influencers, physicians and chefs, people with a technical and highly specialize profile. These people have taken part in seminars, exhibitions and webinars related to the area and in all this has given a special meaning to this Chilean fruit in the most populate market in the world.
